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This is a bi-weekly webinar series, to help you come up with an innovative solution for your business problem caused by the pandemic.

About this Event

As pre-work for this webinar is it important for you to complete the online Basadur Profile Survey (there is No Charge for this) to identify your personal Innovation Style. Here is the link: https://www.basadurprofile.com/invitation/accept.aspx?key=GLEESNXS

The Basadur Profile is a scientifically based instrument developed by Dr. Min Basadur for people to discover their own innovation style while respecting those of others. Each of us has our own unique blend of innovation styles, called the Basadur Innovation Profile.

The Basadur Profile offers an additional kind of diversity, called “cognitive diversity” meaning capitalizing on the different ways people think, innovate and problem solve, their Style.

Understanding and appreciating each other’s styles is a powerful building block to forming teams that perform and innovate better.

At the end of this session, participants will learn:

  • everyone will understand the real value in forming teams that are cognitively diverse capitalizing on their different ways of thinking, innovating and problem solving.
  • The art and science of creative and critical problem solving
  • Your own unique innovation style.
  • How to create and evaluate unique alternative solutions to your work problems
  • How to engage others in problem solving with commitment to implement
  • How to work in teams in a more inclusive, faster and innovative way.



Speaker: Dr. Min Basadur is Professor Emeritus at McMaster University and Founder of Basadur Applied Creativity. Dr. Basadur is a recognized world leader in the field of innovation and applied creativity with years of experience in building innovative thinking, and strategic problem solving capabilities across organizations. He has helped numerous industry leaders, including Procter & Gamble, BASF, Ebay, Microsoft, John Deere, Cancer Care Ontario, Frito-Lay, PepsiCo, Goodrich, Ford and Pfizer to involve employees at every level in using their ingenuity to generate hundreds of millions of dollars in new products, services and revenues and cost improvement innovations. His work is noted for its applicability and scalability within organizations. He has also consulted extensively with governments, health care and educational institutions.

Experiencing CPSI in 1971, Min became a lifelong friend and colleague Sid Parnes, developing Sid’s research and teachings into real world application. At Procter & Gamble, Min created a corporate-wide applied creativity consulting practice that continues to thrive today through the corporate P&G GYM capability. Dr. Basadur received three U.S. patents and earned an award winning PhD in Industrial/Organizational Psychology at the University of Cincinnati.

Min founded Basadur Applied Creativity building a unique body of knowledge using the scientific method and clinical design to validate the Simplexity™ methodology and tools in real world industry applications. Min’s scientifically rigorous approach earned him the right to be published in top peer-reviewed scientific and industry journals. His credentials include developing an international network of consulting colleagues. His Simplexity Thinking™ system and the Basadur Innovation Profile™ are used globally. His books, The Power of Innovation and Design-centered Entrepreneurship, became instant CEO need-to-reads.

Host: Dr. Andrew Maxwell is the Bergeron Chair in Technology Entrepreneurship at the Lassonde School of Engineering, York University (Toronto). Andrew combines practical experience, (20 years in technology multinationals; co-founding four technology startups), economic development activities (founded the University of Toronto’s Exceler@tor incubator, helped seventy startups obtain seed funding) and academic excellence (teaching technology entrepreneurship at University of Waterloo, technology Commercialization at Rotman). He completed his Heizer Award Winning Ph.D. in Business Angel Decision Making at the University of Waterloo, and subsequently launched VentureStart an online course for technology entrepreneurs (funded by FedDev, and delivered by the Canadian Innovation Centre (Waterloo)). Maxwell’s work experience includes founding four technology companies and working in two technology multinationals. He has an MBA from the London Business School and a B.Sc. in Electrical Engineering from Imperial College London.


About Disruptive Innovation Hub

Millions have been under lockdown, schools have closed, international travel has halted, global supply chains have been disrupted, and yet, Covid19 continues on its global path, infecting multiple countries along the way. The pandemic has disrupted our world in many ways, and organizations have to come up with innovative solutions and strategic changes to sustain their revenue and growth over time. The Post-Covid19 era is not a business as usual any more, businesses have to adapt to new customer trends and acquire new innovation models to be successful. We are here to facilitate your innovation journey by helping you identify specific actions to take to turn the current business challenges into new ways of creating customer value.


How to join the webinar:(please click on the following link)


Meeting ID: 958 6086 5246

One tap mobile

+17789072071,,95860865246# Canada

+14388097799,,95860865246# Canada

Find your local number: https://yorku.zoom.us/u/abGOe5YLZn