Project Description

Course Overview:

Business Essentials for Technology Entrepreneurs I (ENTR 3400) is a course designed to teach Lassonde Engineering students with the fundamental skills to utilize their engineering skills and start their own tech venture.

Turn Your Ideas Into a Reality

In 2007, Brian Chesky and Joe Gebbia couldn’t afford rent in San Francisco, and thought of renting their living room out to make some extra cash. Little did they know that their idea would spawn into AirBnB, a company now worth over $25 billion! But it wasn’t their idea that set them apart – it was their execution. Everyone has their own million-dollar startup idea that they’re holding onto, for the hope that one day they’ll live up their fantasy to “start their own thing”. But an idea can only take you so far.
AirBnB, a company now worth $25 billion, started with a small idea

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.”

Steve Jobs, Apple
Over this 12-week course, ENTR 3400 will teach the business fundamentals needed to succeed. Students will meet successful entrepreneurs, learn how to market and sell products, learn how to hire and manage employees, and learn how to (most importantly) execute on their ideas and structure their thinking.
ENTR 3400 is taught by Narbé Alexandrian, an Associate at OMERS Ventures, Canada’s largest venture capital fund with approximately $450 million in assets under management. As one of the youngest faculty instructors at the Schulich School of Business, Narbé has experience in working with and investing in hundreds of start-ups in enterprise SaaS, the internet of things, fin-tech, and many other technology segments.