Dr. Andrew Maxwell received his Ph.D. in Management Science at the University of Waterloo in 2011, winning the Academy of Management’s Heizer Award. Prior to this he completed an MBA at London Business School, and a B.Sc. (Eng.) in Electrical Engineering from Imperial College London. He has been Chief Innovation Officer at the Canadian Innovation Centre for the past 15 years, developing and delivering innovative and entrepreneurial programs and structured experiential courses.
He developed the TechConnect approach with Dr. Mcnamee, while at the Fox School of Business, and College of Engineering at Temple University (Philadelphia). It has since been deployed as one day workshops, as complements to undergraduate capstone engineering courses, and as a graduate course. In addition the methodology has also been deployed at a number of technology industry associations, with university technology transfer offices, inside specialist venture firms and in private and public research and development organizations. Users of the process find this approach illuminating, enhancing their understanding of the challenges of developing new technologies that will be used by users, and the need to better understand the psychology and emotions of potential users and other stakeholders. Organizations deploying this process often see a four-fold increase in the number of research projects reaching first customer.