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Startup entrepreneurship need not be focused exclusively on high technology. There are vast opportunities for low-tech innovation. We will recount stories of how some of the everyday products we use and love were born, and draw conclusions for entrepreneurs.

Speaker’s bio: Dr. Shlomo Maital is an emeritus professor, and heads the Zvi Griliches Research Data Center, at the Samuel Neaman Institute for Advanced Studies in Science & Technology, Technion-Israel Institute of Technology.